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Amazon India Set To Take On Swiggy, Zomato. Launches Food Delivery Service In Select Regions.

At a time when order volumes for Swiggy and Zomato reduced tremendously due to the ongoing pandemic, Amazon has come up with its own food delivery service.

According to the app, ‘Amazon Food’ is now live in parts of Bangalore (Whitefield, Haralur, Bellandur, and Marathahalli).

A spokesperson for Amazon said, “We are launching Amazon Food in select Bangalore pin codes, allowing customers to order from handpicked local restaurants and cloud kitchens that pass our high hygiene certification bar.”

Apparently, Amazon has been wooing restaurants by offering them competitive commissions since 2019. This is a part of a larger plan to create a comprehensive product portfolio that will include grocery, food, home products, electronics, and more.

The Economic Times quoted a source who said, “This network will expand to a few cities, with higher density in a few weeks,” said a person directly aware of the matter.”

Last year ET reported that the US-based e-commerce behemoth was giving lucrative offers to onboard eateries for the service.

COVID-19 has affected the restaurant industry

Amazon Food has entered the market at a time when the restaurant industry is going through a difficult phase owing to the coronavirus crisis and the nationwide lockdown.

A report by RedSheer Consulting shows That there has been a drop of almost 80% in food delivery orders in April.

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