Being a YouTuber can be very rewarding but it’s not for everyone!
One of the ways you can earn through creating and posting content on YouTube is by placing ads within your videos through the platform’s Partner Program. These ads are approved by Google and the creator receives a certain amount, depending upon various factors like the video’s length, viewer demographics etc.
It has also been claimed that if the length of a video is more than 10 minutes, the creator may place more ads into it and generate additional revenue from a single video.
YouTubers also claim that one can maximize their revenue from Google AdSense by placing at least 4 videos.
Cost per Mille or CPM is another way you can earn through YouTube. CPM is the amount that an advertiser pays for having its ads feature against videos that have been watched at least a thousand times.CPM varies from one creator to another. It depends on factors like the viewer’s location, the number of viewers who are interested in the content, etc.
Be In It For The Long Haul
Let’s say your video goes viral and is able to garner about 7 lakh views in one day. Ideally, this means that 7 lakh ads must have been displayed. Unfortunately, this is not the case. The add must have been displayed only about 3-3.5 lakh times.
This happens due to a number of factors. For example, if someone has seen about 20 other videos before coming to yours, the ad will not be displayed. Also, in case your video has been embedded in a website, the ads will not be featured.
Now, for those 3 lakh ads, viewers may have clicked on them just 40 thousand to 50 thousand times, approximately. The creator will only receive money for those 40-50 thousand clicks from YouTube.
The pricing per add also differs. Some will fetch more money than others when the viewer clicks on them. Pricing is also affected by the location. You will receive more money if people from UK or USA click on the ads, as compared to viewers from Sri Lanka or India.
Taking all these factors into consideration, it can be assumed that a creator can make around 35 to 40 dollars for 1 lakh views.
In conclusion, it is not very easy to make money from being a YouTuber. However, if you are talented enough to create ‘viral-worthy’ and quality content, you will be rewarded in the long run.